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Tips for Business Growth and Expense Reduction |
“The Great Depression.” “The Worst Recession in our Lifetime!” It’s hopeless - what can you do?
As a business owner or manager, it really depends on where you place your focus, because it turns out there is a lot you can do. Here are five things you can do right now to start to change things for your company.
Is Your Marketing Plan for 2009 Ready? |
If not, there is still time, but not much, to wrap it all up. Keep in mind, there is no Santa coming to deliver a nice tightly wrapped marketing package outlining your plans for success in the coming year.
If your 2009 plan is still on the table and you’re yet trying to determine effective strategies and dollars, I encourage you to peruse the following links to 2009 marketing trends, surveys, advice and predictions. These resources could help you finalize an effective marketing plan for the coming year. You need a plan that puts you ahead of the pack next year…and years after.
And, even for those of you who have finalized your 2009 marketing plans, you might find some valuable ideas that you could integrate into those plans.
How To Make Your SEO A Success |
When focusing on SEO strategies we often talk about the engines, algorithms, links, page-tweaks and whatnot. We focus on what we can do to improve website architecture, research keywords, or write better copy. All of these are important to successful search engine optimization, but what we often don’t focus on is the internal issues.
Businesses don’t succeed on the basis of a product alone. Those products have to be developed, marketed and sold using sound business principles. Similarly, SEO doesn’t succeed solely by what you do on the technical front, but what you do internally to build a platform that will allow SEO success to happen.
Pubcon: SEO Tools For Your Business |
This session mainly focused on various optimization tools like Feeds, PDFs, and SEO Blog which, finally go on to improve a site ranking.
Moderators:
Speakers:
Business Blogging Needs To Adapt Goals |
A blogging strategy needs to adapt to the business goals and culture of the organization so it should be implemented in a very flexible manner. Listed below are a set of sample suggested steps and a sequence. I work together with clients to refine these actions to best support their individual goals. Sample initial action steps are listed under each main step. These steps are covered in detail in the customized best practice blogging guides that I provide to clients. I target these guides to the issues that individual clients face and cover the state of the blogosphere in their niche, along with other requested issues.
Making Your Business Meetings Productive |
Meetings are a big productivity killer that you can control by working together better. Studies have shown the cost of meetings, you probably spend a week per month in meetings, and you can calculate your own cost of meetings. The issue isn’t just where you spend your team’s time, but how you spend it. Vinnie Mirchandani, following my post in Forbes on Email Hell, points out the productivity problem isn’t just email.
The other big productivity killer in corporations is meetings. I am constantly surprised to see too many of my client employees just go from meeting to meeting - then, of course come back to their desks to handle the deluge of email!
Hiring an SEO Consultant |
One of the hardest thing for an SEO to manage is expectations. For many SEO consultants and firms, part of closing the deal is to get the client to believe that the work they provide is going to get them “results,” however that is defined. But in doing so, many of those charged with getting the client to sign on the dotted line can easily make things sound better than they really are. That’s a product of sales.
Just look at any commercial for a new health or diet product. At the bottom of the screen you read something like “these results are atypical, your results may vary.” That’s almost the exact disclaimer that could benefit many SEOs as they push through their sales cycles.
A good SEO can undersell and overperform. The problem is getting the sale. That’s not always an easy task when underselling, especially when you’re going after businesses with limited budgets but want sometimes unrealistic achievement for the money they are willing to pay.
Read the rest of this entry »
Expanding The Blogging Force |
If you are the sole contributor to a personal or corporate blog and have been the main source of content for quite some time, you can understand the pressure of trying to provide unique content day in and day out. There will be times where you simply lack inspiration and will look for help to bare the load. Finding consistent contributors (guest authors) is not the simplest thing to do since everyone has their own priorities and writing articles can be quite time consuming. Below I have outlined some ways to help you beef up your blogging team: Read the rest of this entry »
Microblogging for The Office |
Last night LA Start up Yammer took top honors at TechCrunch50. What is Yammer? It’s a Twitter-like application for businesses. Yammer aims to make companies more productive by making it easier for employees to communicate with one another. Unlike email which goes betweeno nly a few specified peole, on Yammer you can build a company network and have a Facebook, Friendfeed, Twitter-type experience within the organzation.
Hidden Risks of Promoting Your Marketing as SEO |
Recently a SEO working for a lead generation network sent me a letter in the mail alerting me that I could improve my website by linking to their site. They mention some of the large brands they send leads to and state that the link to their site from my site would improve my site’s credibility, user experience, and offer our site visitors security since their lead generation form was secure. 
Where this letter went astray was